Questionnaire On Marketing In Branded Clothing

The partnership was completed in the form 1994 as a wasted design studio in a 200 sq. Ft. Space in Chennai today derby hat makes its presence by means of 33 exclusive stores & 238 multi make numbers across the gray states.Until 2008, the brands presence was intent to a single outlet in Chennai. Post 2008, the brand has spread its fly methodically not only in geographic spread but to a fault in its crossroad profile.The brands journey to its present size is in fact a mirror two-base hit of its promoters vision of life- positive, unsubduable & full of life. Mr Vijay Kapoor, the 37 year onetime(a) managing film director of the comp either, started life in a very(prenominal) humble way as a salesman selling creations. right away, his vision has sullen a phenomenal conquest that derby is.STORY OF THE COMPANYIn 1994, Vijay Kapoor wanted to launch a strikingly different mens tire brand. He was looking for a stand-out name. He chose bowler. Because the name sounded intern ational. And it cued adventure, fun, competitiveness, a adventurous spirit and above all was very macho. The ground rules were very clear. Instead of creation all things to everybody, plug hat decided to tick focused on men who try the very surpass in any(prenominal) they do, whatever they buy. When DERBY entered the elan market, the knit was crowded. But there was no brand offering choice and class in the semi-format segment at an affordable price. DERBY plugged this gap. When it was sortable for do brands to be purchasable at multi-brand outlets, DERBY chose the exclusive Store route. And consequently, the DERBY Flagship Stores were born. In multi-brand outlets, DERBY opted for a shop-within-a-shop strategy to maintain the oxygenize of exclusivity. bowler hat does not sound sell a commodity. It welcomes every new member into a community that stands for freedom & success. bowler Jeans association is the only brand in the homo that works on adding believers rather th an just selling to customers. The brand believes in creating the best community around and this community im take up make a difference in every sphere of life. Freedom & success for everyoneChennai-based, fast fashion retailer Derby array, has major expansion plans on the anvil, which overwhelm unveiling stores in major fashion capitals across the globe. Plans excessively involve origin flagship stores in Delhi, Mumbai and Pune. It is also open to the view of opening stores even in small towns c atomic number 18 Ranchi, Siliguri, Vijayawada, etc.Derby is foraying into all major cities and little towns across the country. It is looking to increase the repress of stores from the present 34 to 70 by the end of the year. The brand allow be present in a sum of premium malls and high streets in cities give care Mumbai, Pune, Delhi, Chandigarh, Kolkata, Bangalore Durgapur, Bhopal, Jamshedpur, etc.Derby offers varied creases of denim jeans with fits like melt off, slim str aight and comfort and in shirts they provide fits like comfort, muscle and slim, mainly targeted at the youngsters. Alongside, Derby is also adding certain product ranges to the current collection to differentiate its offerings, considering that it is expanding in to various parts of the country. Its Autumn/ spend 2011 collection will compromise of a comprehensive collection of jackets, sweatshirts and waistcoats along with fashion denims, shirts, t-shirts, trousers and accessories.Explaining the rational, behind opening stores in smaller towns and cities, Vijay Kapoor, MD Derby clothing said, slim towns have increasingly developed a higher level of acceptance, for fashion apparel especially in the mens dig segment. We have been pleasantly surprise by the response we have reliable in the towns that we currently operate in. This gives us an opportunity to tap some other small towns across the country as part of our expansion process.Revealing their marketing and promotional stra tegies, he informed, Marketing and promotional activities will be directly focused on the offspring of the country. Being in a country that has the highest population of youngsters has proven to be an advant climb on to a youth-centric brand like Derby Jeans Community. On ground activities, rock-and-roll shows, college cultural functions, fashion shows etc. are part of the marketing strategy that we adopt to reach out to the fashionable youth.Explaining the rationale behind Derby products universe branded as fast fashion, he said, On an average most jeans wear brands in the country offer 20% fashion products and 80% basic or core products. Derby Jeans Community, on the contrary, offers 80% fashion apparel and only 20% basic or core products. This fundamentally makes Derby Jeans Community the only real fashionable mens Jeans wear brand in the country.Position of the CompanyThe company recorded a turnover Rs 6 crore in 2000 from its four outlets in Chennai. As part of its expansio n plan, the company is mean to take up premium multi-brand concept apart from enhancing its network.After the inauguration of the new outlet of Derby Fashion Wear in the city today, the companys ordinal outlet and first in the state, Vijay Kapoor, the managing director of Derby Clothing, said There is a room for value-plus brand and we are on the way to exploit the branded segment. Todays consumer is fully aware of choice and our product range has been designed for the 22-35 age groups. We will open two more than outlets in the city in the abutting two months. We are aiming at Rs 2 crore turnover in the first year of operation, he said.Giving details about the approaching plans, Kapoor said that the company would expand to Karnataka and Kerala near year and the national marketing would also be taken up in 2005. The company has two units at Tirupati and Bangalore with a total capacity of 1,400 garments per day. The current necessity is at 1,500 garments per day and we are co nflict the extra demand by outsourcing, Kapoor said.The other name for style and sophistication, Derby Clothing is a premium casual and ballock wear brand for men renowned for its trendsetting ready to wear collection. heaven for the ultimate and die hard shopaholics, it offers a wide spectrum of casuals and formal wears made from avant garde fabrics, available in a diverse range of styles and patterns. Largely catering to the citys ever so choosy fashion savvy junta, this Derby Clothing store is housed within the premise of Spencer Plaza in Anna Salai. This 10 days old store, besides its impressive and exclusive line up of clothing has an fondness catching array of funky accessories that include belts and ties which you can club with your attire. You can blow into its staggering collection of apparels and accessories on any day of the week from 945 AM to 9 PM. Derby Clothing also accepts all major belief cards.